When you’re up against big brands and even bigger OTAs, it can be hard for your hotel website to stand out.
For a potential guest, compelling content can mean the difference between “just browsing” and booking. So how do you come up with great hotel content ideas?
Hotel content marketing is not just about clicks, or driving traffic to your website.
Your content will also power your hotel social media posts, email campaigns, digital marketing spend, and much more.
Good content should be informative, compelling, and convincing.